Figuring Out Buyer Behavior - Assignment 15

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Interview 1 - Martha is a marketing executive at a telecom company. She is usually having individual companies run different errands for her. She finds out about these services through her friends that have already used it.  She doesn't have too many alternatives because for delivery only a few delivery services exist and they do not offer the option for ordering from multiple places. She care more about convenience and good costumer service for her to use the service again. She likes the idea that she can order online from places to avoid the queue on the costumer service call line. 

Interview 2 - Diego is a software programming intern, he lives alone and has a busy schedule. He usually doesn't use delivery services because the businesses on the app are mostly limited to food/grocery items. What is most important when evaluating whether or not to use a service is if the type delivery worth the service fee.  He does not like the hassle of going to stores to buy stuff so he rather order it off a platform or online and have it delivered. In order to use a service again he wants the service to be timely and priced fairly. 

Interview 3- Edith is a part time nurse with 3 kids. She like to use services to deliver products to her in order to avoid running around from store to store. She values costumer service and the ease to arrange a service when hiring out a service. She rather order online because it is easier than talking on the phone or going to an office. In order to use the service again she has to be able to have constant communication with the provider, and have a fair price. 

Conclusions:
Based on the interviews people in the segment want a one stop deal to order more efficiently. They mostly value costumer service and a fair price. They do not seem to be satisfied with the current companies as they are not as efficient ( only one store at a time ordering). In order for them to use the service again they need an efficient service and good costumer service. 

Comments

  1. Sophia PinedaJune 23, 2020 at 11:55 AM

    Hey Maria,
    I also think that customer service will definitely have an effect on the price. If there's more customer satisfaction you can also start to the raise the price after the company becomes successful. While still having a fair price, you can have customer satisfaction closest to 100% and have a surviving and successful business opportunity.
    Thanks for your post

    ReplyDelete
  2. Jonathan RodriguezJuly 6, 2020 at 8:47 AM

    Hi Maria,
    Customer service especially in 2020s era will have a greater impact on people today. The economy is not well at all and a lot of people are losing their jobs and are "on edge" sort of to say because of how overwhelming the year has been for everybody. Therefore, people will be more inelastic on price. Great post!

    ReplyDelete

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